The Reserve Bank of India (RBI) is the central bank of India. It was established on April 1, 1935, in accordance with the Reserve Bank of India Act, 1934.
One of the top banks in India and a division of the ICICI Group is ICICI Bank. Its corporate office is located in Mumbai, Maharashtra, where it was formed in 1994.
The State Bank of India (SBI) is renowned as the largest public sector bank in India and ranks among the world's largest banking and financial services companies.
Indian Bank is a prominent player in the Indian banking sector, characterized by intense competition, regulatory challenges, and evolving customer expectations.
This paper presents an analysis of the marketing strategies employed by Bank of India, a prominent financial institution, to establish a strong market presence and drive customer engagement.
Punjab National Bank was founded in 1894 and is one of the oldest banks in India. It started as a regional bank in Lahore, Punjab (now in Pakistan) and later shifted its headquarters to New Delhi, India.